Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In […]

Top Chrome extensions to get your hands on

According to StatCounter, Google Chrome is the most popular and widely used browser in the world. While it’s already great in terms of loading speed, performance, and user interface, you can make it even better by installing extensions to add extra features. There are thousands of extensions in the Chrome Web Store – the question […]

How to maximize your YouTube marketing

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide […]

Google and the Fight for Chat Dominance

It’s no great industry secret that despite dominating in other areas, Google is seriously lagging behind the competition when it comes to instant messaging applications. And now, rumor has it, the tech giant is preparing to put a stop to that and finally make its mark in this area. But what can Google offer that […]

Making the most of Google Analytics

Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time […]

Don’t let a power outage hurt your business

When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just […]

Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

The curse of Chimera ransomware

There are numerous strains of malware out there, but one particularly unpleasant one is ransomware. While this malicious software has been around for some time, recently a newer, nastier upgrade was discovered. Posing a threat to businesses of all sizes, the program, called Chimera, has upped the ante when it comes to scaring its victims […]

IT security predictions for 2016

Online security has probably never been such a hotly debated subject as it was in 2015. From recent numerous high-profile attacks on Sony and others, to this year’s leaking of data stolen from the extramarital-affair-facilitating website Ashley Madison website, have pushed cyber security firmly into the spotlight. So what can we expect from 2016? Experts […]

How big data can increase your profit

One of the biggest, buzziest phrases making the rounds in corporate circles at the moment is “big data”. But what does big data actually mean? What is it and, more importantly, what can it do for your business or organization? The good news is that it’s not just another tired old buzz word that actually […]

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